Human-made content

by Louise Pearson

websites / journals / social media
services

Strategy

Deciding how to make your brand stand out to the right people.

By getting into:

  • Website and market analysis

  • Workshops with your team

  • Customer conversations

  • Industry dynamics

Get specific recommendations on where to focus and what will make a difference.

Creation

Curating stories and resources that people want to read.

By taking care of:

  • In-person interviews and photos

  • Beautiful and effective writing

  • Design and wireframing

  • Publishing on website and social

Stop settling for ‘fine’ and get content you’re genuinely proud to share.

Optimisation

Lifting the standard and the impact of your existing content.

By updating and improving:

  • Site structure and UX

  • AI-written pages and articles

  • Incomplete projects in the backlog

  • Technical SEO elements

I can do the work or give you the to-do list to complete in your own time.

Recommended by brands and agencies.

  • authentic digital (SEO agency) logo

    "Lou is an exceptional Content Manager and a joy to work with. She managed our agency's diverse client voices with ease, ensuring every piece of content hit its performance goals."


    Craig Martin
    Head of Search at authentic digital

  • YouDo (Software development for the energy industry) logo

    "Lou translates our industry's complexity into engaging case studies across the energy and finance industry. Our clients enjoy the process because she knows how to capture what's critical for them."


    Steve Chevallier-Boutell
    Client Director at YouDo

  • N4 Studio (Webflow agency) logo

    "Lou was a dream to have on my team for an enterprise Webflow project. She made such an impression on the client that they offered to endorse us, which says it all really."


    Ella Cunningham
    Senior Project Manager at N4 Studio®

  • StateWP (WordPress website maintenance service) logo

    "These are the kind of leads we've wanted for a long time, and it's 100% tied to the positioning and content from lowercase."



    Garrett Goldman
    CEO, StateWP