Worthwhile content for
premium & technical brands.
why this?Your website is where you own the narrative.
why now?As AI lobotomises, buyers want perspective and craft.
Why lowercase?A specialist who thinks, creates, and uplifts.
ServicesStrategy
Deciding how to make your brand stand out to the right people.
By getting into:
Website and market analysis
Workshops with your team
Customer conversations
Industry dynamics
Get specific recommendations on where to focus and what will make a difference.
Creation
Curating stories and resources that people want to read.
By taking care of:
In-person interviews and photos
Beautiful and effective writing
Design and wireframing
Publishing on website and social
Stop settling for ‘fine’ and get content you’re genuinely proud to share.
Optimisation
Lifting the standard and the impact of your existing content.
By updating and improving:
Site structure and UX
AI-written pages and articles
Incomplete projects in the backlog
Technical SEO elements
Outsource the work entirely, or get the to-do list to action in your own time.
Recommended by brands and agencies.
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![StateWP (WordPress website maintenance service) logo]()
"These are the kind of leads we've wanted for a long time, and it's 100% tied to the positioning and content from lowercase."
Garrett Goldman
CEO, StateWP -
![N4 Studio (Webflow agency) logo]()
"Lou was a dream to have on my team for an enterprise Webflow project. She made such an impression on the client that they offered to endorse us, which says it all really."
Ella Cunningham
Senior Project Manager at N4 Studio® -
![authentic digital (SEO agency) logo]()
"Lou is an exceptional Content Manager and a joy to work with. She managed our agency's diverse client voices with ease, ensuring every piece of content hit its performance goals."
Craig Martin
Head of Search at authentic digital -
![YouDo (Software development for the energy industry) logo]()
"Lou translates our industry's complexity into engaging case studies across the energy and finance industry. Our clients enjoy the process because she knows how to capture what's critical for them."
Steve Chevallier-Boutell
Client Director at YouDo -
![Vendict (AI tool for cybersecurity professionals) logo]()
"lowercase breathed life into dry, technical topics. I would have believed the team had 5-10 years in cybersecurity judging by the content they produced."
James Heron
Marketing Manager at Vendict -
![TestGorilla (HR SaaS company) logo]()
"The value is in the collaboration. I never have to come to meetings with all the ideas, which is a huge help when there’s a ton of things requiring our attention."
Lucy Dewhurst
Content Lead at TestGorilla
Who owns lowercase?Kia ora I’m Lou.
I started lowercase in 2021 as a content agency focused on quality at scale.
I hired a team of writers, editors, and strategists. We helped SaaS and service businesses build lasting authority and a reliable source of leads.
That success led me to managing content and building processes at top agencies.
Always balancing performance goals, brand voice, and respect for the audience.
Now I’m helping small giants do effective marketing by going analog when it matters.
Always strategic, sometimes technical, handwritten copy, in-person interviews, simple design.
If that resonates, reach me at lou@lowercasemarketing.com or on LinkedIn.
